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What is the primary role of a listing agent?

  1. To represent the seller by marketing the property effectively.

  2. To facilitate negotiations between buyers and sellers.

  3. To provide financial advice to prospective buyers.

  4. To inspect properties for potential issues.

The correct answer is: To represent the seller by marketing the property effectively.

The primary role of a listing agent is to represent the seller by marketing the property effectively. This involves not only listing the property on multiple platforms to reach potential buyers, but also understanding the unique selling points of the property, preparing it for showings, and advising the seller on pricing strategies. The listing agent works to attract qualified buyers and facilitate a smooth selling process, ensuring that the seller's interests are prioritized throughout. While facilitating negotiations between buyers and sellers is an important function, it is not the main focus of the listing agent's responsibilities, as they are primarily concerned with the seller’s needs. Providing financial advice to prospective buyers and inspecting properties for potential issues fall outside the realm of a listing agent’s primary duties, as these roles are typically handled by buyer's agents or financial advisors.